Gender analysis:
The proportion of male and female viewing audience is fairly equal. There are rarely single consumers. Even if someone occasionally buys a single ticket, it is female audience. Therefore, the proportion of female rises steadily.
Age analysis
Moviegoers are mainly young people pursuing high-end fashion, with an average age of 29.8 years old. In the distribution of ages, the middle is high but the two sides is short, showing most audience are 20 to 38 years old who account for nearly two-thirds of the total (63.5% ). Those who are under the age of 20 occupy only 7.6% while those who are older than 40 account for 13.8 % of the total. It means that people of 20 to 38 years old are the main force in the consumer sector.
Educational background analysis
The audience has generally received higher level of education. The viewing crowd who got university and higher degree accounts for more than 71 % of the total; the audience got high school education account for 20.5% and people of cultural level below junior high school account for only 8.5% of the audience. It is obvious that film audience has higher level of knowledge and strong sense of cultural consumption, leading to their higher demand and identity on life and recreation.
Occupation Analysis
Occupations of the audience are students, employees, and civil servants respectively accounting for 10.2%, 44.7% and 22.5% of the total. From the professional point of view, students, civil servants, employees are the main force of moviegoers, but also the speakers and opinion leaders in the field of cultural consumption.
Income Analysis
Their income is generally higher. From the survey results, monthly income of the audience is focused on 1,500 Yuan to 3000 Yuan, of which 74.4 % monthly income of viewers is above 2,000 Yuan. From the analysis of the specific income range, the audience with average monthly income of 1,500 Yuan to 2000 Yuan account for 14.4% of the total, while those of 2,000 Yuan -3000 Yuan account for 60.2% and those of more than 3,000 Yuan account for 11.9%. It is easy to see that moviegoers belong to the high-income groups in cities.
Expenditure Analysis
From the perspective of personal monthly expenditure, those below 500 Yuan account for 13.2% of the total, and those more than 2,000 Yuan account for 10.1%. Meanwhile, 72.1% of the population is concentrated in the segments of 500-1000 Yuan and 1000-2000 monthly expenditure, respectively accounting for 42.2% and 30.5 % of the total.
Comprehensive analysis
Based on the above analysis, watching films is core circle of high cultural level, high income level, high consumption level, younger age, focusing on fashion, and high-end consumption. Theses actual creators of social value and dominators of household wealth will become a dominant force in social groups.
The proportion of male and female viewing audience is fairly equal. There are rarely single consumers. Even if someone occasionally buys a single ticket, it is female audience. Therefore, the proportion of female rises steadily.
Age analysis
Moviegoers are mainly young people pursuing high-end fashion, with an average age of 29.8 years old. In the distribution of ages, the middle is high but the two sides is short, showing most audience are 20 to 38 years old who account for nearly two-thirds of the total (63.5% ). Those who are under the age of 20 occupy only 7.6% while those who are older than 40 account for 13.8 % of the total. It means that people of 20 to 38 years old are the main force in the consumer sector.
Educational background analysis
The audience has generally received higher level of education. The viewing crowd who got university and higher degree accounts for more than 71 % of the total; the audience got high school education account for 20.5% and people of cultural level below junior high school account for only 8.5% of the audience. It is obvious that film audience has higher level of knowledge and strong sense of cultural consumption, leading to their higher demand and identity on life and recreation.
Occupation Analysis
Occupations of the audience are students, employees, and civil servants respectively accounting for 10.2%, 44.7% and 22.5% of the total. From the professional point of view, students, civil servants, employees are the main force of moviegoers, but also the speakers and opinion leaders in the field of cultural consumption.
Income Analysis
Their income is generally higher. From the survey results, monthly income of the audience is focused on 1,500 Yuan to 3000 Yuan, of which 74.4 % monthly income of viewers is above 2,000 Yuan. From the analysis of the specific income range, the audience with average monthly income of 1,500 Yuan to 2000 Yuan account for 14.4% of the total, while those of 2,000 Yuan -3000 Yuan account for 60.2% and those of more than 3,000 Yuan account for 11.9%. It is easy to see that moviegoers belong to the high-income groups in cities.
Expenditure Analysis
From the perspective of personal monthly expenditure, those below 500 Yuan account for 13.2% of the total, and those more than 2,000 Yuan account for 10.1%. Meanwhile, 72.1% of the population is concentrated in the segments of 500-1000 Yuan and 1000-2000 monthly expenditure, respectively accounting for 42.2% and 30.5 % of the total.
Comprehensive analysis
Based on the above analysis, watching films is core circle of high cultural level, high income level, high consumption level, younger age, focusing on fashion, and high-end consumption. Theses actual creators of social value and dominators of household wealth will become a dominant force in social groups.