Cinema screen advertising is ads making operators cooperate with film producers, the issuers and cinema chains. Before film start cinema will broadcast different production advertisings of customers or company’s promotion videos, etc… The function of cinema screen advertising is promote commercial products, services,ideas or company image. According to different operation mode we can classify them into the producer’s advertising, the distributor’s advertising, the theater chain’s advertising and the cinema’s advertising.
(1) The producer’s advertising
Cooperation between producers and advertisers in the process of production and distribution in the film. Generally speaking, this kind of cooperation is very close, because an advertising maybe appear in different films of the same producers. In the same time, this cooperation have many aspects. Advertising master also can issue various media forms through cooperation and cinema screen advertising is one of the channels.
(2) The distributor’s advertising
After the completion of film making, in the movie promotion and distribution stage, through investment promotion way to cooperate with advertising masters. This cooperative advertising will follow the entire process of film distribution.
(3)The theater chain’s advertising
In the film screening process area theater or nationwide lock cinema cooperate with advertising producers. Theater chain’s ads generally applicable to regional and seasonal commodity and most of them attached before ads of film producer’s and distributor’s.
(4) The cinema’s advertising
In the movie release period, local cinema have short time and multi cooperation with local advertisers for promotion of regional and local goods. These advertisings only play in specific film or period of cinema screens. This advertising effect is instant.
(1) The producer’s advertising
Cooperation between producers and advertisers in the process of production and distribution in the film. Generally speaking, this kind of cooperation is very close, because an advertising maybe appear in different films of the same producers. In the same time, this cooperation have many aspects. Advertising master also can issue various media forms through cooperation and cinema screen advertising is one of the channels.
(2) The distributor’s advertising
After the completion of film making, in the movie promotion and distribution stage, through investment promotion way to cooperate with advertising masters. This cooperative advertising will follow the entire process of film distribution.
(3)The theater chain’s advertising
In the film screening process area theater or nationwide lock cinema cooperate with advertising producers. Theater chain’s ads generally applicable to regional and seasonal commodity and most of them attached before ads of film producer’s and distributor’s.
(4) The cinema’s advertising
In the movie release period, local cinema have short time and multi cooperation with local advertisers for promotion of regional and local goods. These advertisings only play in specific film or period of cinema screens. This advertising effect is instant.